Navigating the Legal Landscape: Workshop on Advertising Laws and Compliance
Join us for an informative and practical workshop on advertising laws and compliance. Explore the legal landscape governing advertising practices, gain insights into industry regulations, and equip yourself with the knowledge to create impactful campaigns while staying on the right side of the law.
Introduction
The Live workshop aims to provide participants with a comprehensive understanding of advertising laws in India. It will delve into the legal framework, regulatory bodies, and key regulations that govern advertising practices in the country. The workshop will benefit professionals in the advertising industry, marketing executives, legal practitioners, and anyone interested in gaining insights into the legal aspects of advertising.
Advertising helps create and increase brand awareness by introducing the brand and its offerings to a wide audience. It helps consumers recognize and remember the brand, making it more likely that they will consider it when making purchasing decisions.
Advertising allows businesses to target specific demographic groups or market segments. By tailoring messages, visuals, and placement to appeal to a specific audience, advertising can effectively reach the intended customers and increase the chances of engagement and conversion.
Overall, good advertising is essential for businesses to effectively communicate their value proposition, reach the right audience, and achieve their marketing objectives, ultimately leading to business success and growth.
Advertisement law refers to the legal regulations and guidelines that govern advertising practices. These laws are designed to protect consumers, ensure fair competition, and prevent deceptive or misleading advertising.
It's important for businesses and advertisers to comply with advertisement laws to avoid legal disputes, protect their reputation, and maintain consumer trust. It is advisable to consult legal professionals or regulatory authorities in your jurisdiction for specific guidance and compliance with advertisement law.
About IIPSINDIA
Indian Institute of Industrial and Professional Studies is an ISO 17024: 2012 and ISO 9001:2015 Certified training institute which aims to provide practical knowledge through outstanding professional programs that enrich the learning experience of students and working professionals.
Topics to be covered:
1. Overview of the legal framework governing advertising practices
2. Regulatory bodies and their roles
3. Legal Principles and Guidelines for Advertising with focus on specific areas
4. Surrogate Advertisements
5. Advertisement Laws in Social media era
6. Case Studies
7. QnA Session
Recorded Session : https://youtu.be/4EjHCVbvJ-o